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This site fulham-rentals.com had the following in the homepage, "We NEVER charge tenants ANY fees! Fulham Rentals are not an agency, we are a Private Landlord, based in Fulham SW6, offering a lettings service customised to what you want." Our analyzers observed that the website stated " We dont charge you any fees, we only offer high quality refurbished property in around the Fulham area." The Website also stated " At Fulham Rentals we put an emphasis on flexibility, customer service, and providing you with what you want - when you want it! If you are looking to let in the Fulham SW6 area, please get in contact with us." The website's header had flat to rent in fulham as the most important keyword. It was followed by parsons green flat to rent, flats to rent fulham, and apartment fulham which isn't as highly ranked as flat to rent in fulham. The next words the site used was flat to rent fulham. private renting fulham was also included but could not be understood by search crawlers.